Calculate how much each customer is really worth. See LTV, annual value, profit, and LTV:CAC ratio with visual breakdowns.
Customer lifetime value tells you how much revenue an average customer generates over their entire relationship with your business. This calculator helps you see how retention rate, purchase frequency, and average order value combine to drive long-term profitability.
A healthy LTV:CAC ratio is at least 3:1 — you earn $3 for every $1 spent acquiring a customer. Below 1:1 means you're losing money. Above 5:1 means you could afford to spend more on acquisition. Read the full guide →