See where every dollar goes. Enter your revenue and expenses by category to get a visual breakdown with optimization insights.
If you do not know where your money goes, you cannot fix what is eating your profits. This analyzer breaks down your spending into categories, benchmarks your ratios against industry standards, and highlights the expenses that deserve a closer look.
Expense ratio is each expense category as a percentage of revenue. It tells you where your money goes and helps identify areas to optimize.
Common benchmarks: COGS should typically be 30-50% of revenue for product businesses, lower for services. Marketing at 5-15% is normal for growth-stage companies. Payroll over 40% of revenue often signals a need for automation or pricing adjustments.
The goal: Keep total expenses below 80% of revenue for a healthy 20%+ profit margin. Look for the largest category first — even a small percentage improvement on your biggest expense creates the most impact.